Racing driver Rupert Laslett, who competes in Great Britain’s Porsche Sprint Challenge, has joined Hype Motorsport, after acquiring a stake in the business.
Hype Motorsport brings a unique offering to corporate customers and motorsport enthusiasts the opportunity to participate in an immersive track driving experience, at top UK and European circuits.
Laslett will have an active role in the business, overseeing several exciting new projects that are planned for 2023, as well as promoting Hype’s events and track day car hire to his network in the world of motorsport and the Porsche community.
Hype Motorsport is the brainchild of Leeds based Ben Hyland, who has spent two decades working in motorsport, and Southampton based co-founder Mike Jarvis. The pair launched the business in April 2022.
Laslett explained: “I met Ben through Ginetta and have always been impressed with his racing knowledge and ability to organise and host superb motorsport events. When he launched Hype with Mike, I immediately knew it would be successful.”
“Hype’s current fleet which includes: BMW M2 Competition, Porsche Cayman GTS and Alpine A110 all providing a superb driving experience perfect for drivers of all abilities, when combined with the professional guidance of Hype’s instructors. Six months after launching, Hype has already hosted countless events for hundreds of drivers at circuits including Silverstone, Brands Hatch, Donington Park and Spa in Belgium, and I’m really looking forward to helping the team build on this impressive start.”
Ben Hyland said: “Rupert is passionate about motorsport, has enjoyed a successful business career and is a superb racing driver, which all made him a perfect fit for Hype and we’re very pleased to welcome him to the team."
“With Rupert onboard, we’re looking forward to offering tailored corporate partnerships as part of the Porsche Sprint Challenge races exclusively alongside the British Touring Car Championship. This will mean millions of viewers on ITV, as well as tens of thousands of spectators at each event, and we can now offer brands exposure on the car and hospitality at race events, in addition to corporate track day event options, which is another exciting prospect.”
For more information visit Hype Motorsport
See video Joining forces with HYPE